Brand Comparison Paper Essay

Pepsi Co. and coca- dope fork over been in avocation for a yearn time and both are largely successful companies in the beverage industry. They both have different scar comp unmatchablents in resemblance. A a few(prenominal) of the different comparisons would be determine, theatrical role, packaging, logos, target honor and features. In the following paper we leave discuss these items in detail to believe how different these two shuffles are. Pricing Strategies sounding at the pricing strategies of PepsiCo and Coca- smoke they are winning two very(prenominal) different plans. The products they consider are sympathetic with variations in judgment and the brand war in the key none market has been to out discount your rival to gain market share. The issue with handsome deep discounts is that your digging into profits which could yard both long-run and short issues. Pepsi has agnize the short-run strategy of deeply discounting products over its brand portfoli o is not a sustainable melody organisation model for the long-term business needs. PepsiCo has changed its view from the short term to the long term and was in a intonation in 2013 that slowly saw the federation stop pass discounts only if fault to a hybrid everyday rank strategy. The hybrid strategy closes the gap of vacation price depicts and its regular price point to provide a better honour for the customer very day and not scantily wait for sales to secure the product (Reuters, 2013).Coke on the early(a)wise had is still out performing PepsiCo and some some other competitors even in 2014 so their scout is different. The large reason for their performance is the unfathomed discount strategy that is continuing to be implemented. While it is successful in the short-term it leaves the soda giant open for long-term financial issues (Cooper, 2014). Comparing the two tour Coca- gage is winning the short-term war currently PepsiCo is engraftting itself up for bet ter long-term gains and growth. PepsiCo is able to see thevalue in the future of its friendship and understands it had to change the fashion it does business which would cause a short-term set back while introducing its naked pricing strategy. However, the long-term value of doing this testament keep the company in business and profitable for some years similarly come. Differences in product graphemeAs far as quality contrast in the two products it really is a matter of experiment, which is either acquired or just something a person akins. An example of an acquired bask one is like the household a person grows up in drinks Coca- dope and so their taste buds may come to like the product because that is what they were offered in the house. Which for either company doesnt represent a quality issue in reality but because of brand loyalty they may contain Pepsi or Coke better than the other product. Pepsi has a distinct sweater taste than Coke, which has a hint of vanilla f lavoring, higher(prenominal) carbonation, and atomic number 11 per swerving (Mertz, 2013). The lower carbonation and sodium makes Pepsi a slightly higher quality product in the not so healthy soda industry.Product promotional materialWhen it comes to Pepsi versus Coca- locoweed, these companies have been competitors throughout the years. Both companies have come a long style with their publicize guidewords. Coca-Colas first motto in 1886 was Drink Coke and has changed many times over the years to nows slogan Open gladness (Coca Cola Journey, 2012). Pepsis first slogan in 1939, Twice as lots for a Nickel promoted great pricing (G&M Distributors, Inc., 2012). Today Pepsis advertising slogan is The Best Drink Created ecumenical (G&M Distributors, Inc., 2012). These two companies could not be any much different is their logos, symbols and colors. Coca-Colas main logo has not changed very much over the years, sticking with the cursive Coca-Cola subject (Coca Cola Journey, 201 2). Pepsi, on the other hand, has changed their logo many times over the years. From the Pepsi-Cola cursive font to the Pepsi bottle top, and more of late the Pepsi half red and half hot globe (G&M Distributors, Inc., 2012).Product depiction and PersonalityEven though these companies are vastly different in in that location branding they are very similar when it comes to image and personality. Both companies are relate with sustainable packaging, recycling, and making an impact of the future of our globe and its environment. Coca-Cola has a commitment to set the standard for sustainable packaging, achieve postcode louse up in our operations and cycle more packaging than we use (Coca Cola Enterprises, 2014). Coca-Cola uses targets such as using slight packaging, using reprocessd materials, PET bottles, recyclability of their packaging, manufacturing, and inspiring consumers to recycle to assist in keeping our environments groovy (Coca Cola Enterprises, 2014). Coca-Cola als o uses campaigns like reuse for the Future to inspire communities to recycle (Coca Cola Enterprises, 2014). Pepsi also concerns them with less packaging, turning waste into wealth, recycling, and motivating others to recycle (PepsiCo, n.d.). Both companies lack to improve what they are doing as a company to help improve the environments in communities where they are located.Distinguishing FeaturesPepsi Co and Coca Cola are both kn make for offering similar colas that have competed to be consumers favorite soda for decades. Pepsi Co most recently has been seen as a more attractive brand to a younger audience than the well-known Coca Cola. Pepsi Co is known for many products beyond Pepsi cola but is easily recognized by the red, white, and blue logo. Besides the noticeable discrimination in logos Pepsi tends to have a sweeter taste and a citrusy flavor burst. (Lubin, 2012.) intimately everyone has a preference when it comes to choosing between Pepsi and Coca Cola. There is a great comparison which says Pepsi is a timely brand and the other brands are timeless brand. So one is for the older people, one is for the younger people. (The frugal Times, 2013.)Brand candorA brand has positive brand paleness when consumers react more favorably to a product and the way it is marketed when the brand is set than when it is not. (L.K. Keller, 2008.) Consumers have known both Pepsi Co and Coca Cola for decades. Consumers have time-tested their products and collected their memorabilia as a aid of each brand. Although Coca Cola has prove tobe the more successful brand Pepsi Co has not given up. Pepsi Co also has shown success with their sports beverage, Gatorade and bottled water, Aquafina. Pepsi Co has move to make necessary changes in modulate to remain competitive and build brand equity.ConclusionIn conclusion, although these two brands are largely successful in their own right they also have very different brand components. We were able to look into and distin guish several of them to include pricing, quality, packaging, logos, brand equity and features.ReferencesCooper, T. (2014). The Montely Fool. Retrieved from http//www.fool.com/investing/general/2014/06/16/is-coca-cola-outsmarting-pepsico-or-mortgaging-its.aspx Mertz, R. (2013). Things you didnt know. Retrieved from http//www.tydknow.com/7-differences-between-coca-cola-and-pepsi/ Reuters. (2013). Retrieved from http//www.reuters.com/article/2013/05/22/pepsico-pricing-idUSL2N0E32L020130522 strategic Brand Management Building, Measuring, and Managing Brand Equity (3rd ed.) L. K. Keller Prentice Hall, 2008 Upper Saddle River, NJhttp//articles.economictimes.indiatimes.com/2013-11-11/news/43930097_1_pepsico-india-brand-equity brand- positioninghttp//www.businessinsider.com/the-difference-between-coke-and-pepsi-2012-12 Coca Cola Enterprises. (2014). Sustainable Packaging and Recycling. Retrieved from http//www.cokecce.com/corporate-responsibility-sustainability/sustainable-packaging-and-re cycling Coca Cola Journey. (2012, January 1). A History of Coca-Cola Advertising Slogans. Retrieved from http//www.coca-colacompany.com/stories/coke-lore-slogans G&M Distributors, Inc.. (2012, December 11). Pepsi Slogans and Logos passim the Years. Retrieved from http//www.gmdist.com/2012/12/11/pepsi-slogans-and-logos-throughout-the-years/ Pepsico. (n.d.). Packaging, Waste & Recycling. Retrieved fromhttp//www.pepsico.com/ propose/Environmental-Sustainability/Packaging-and-Waste